We believe that advisors and investors deserve an asset manager who stands for something. At Frontier, what we stand for is helping advisors give their clients the best chance to achieve investment goals, in the way they want, while helping them seek ways to endure economic storms – an approach based on the same values found throughout our hometown of Sheridan, Wyoming.

Guided by a vision, backed by our history

Frontier Asset Management was founded in 2000 by Gary Miller, CFA, with a focus on building a better way to manage investment assets. The mission was simple: Find ways to minimize loss for investors while seeking out the best opportunities for growth, and balancing those two objectives in a way that would allow financial advisors to create the best expected portfolios possible for those clients.

In the decades since, Frontier has grown as financial advisors and wealth management firms have seen how our strategies serve their clients’ needs. We helped our partners see their clients through the downturns of 2008 and 2020, and we remain focused on our proprietary two-step approach to developing investment strategies:

Dynamic Downside Focus

Dynamic Downside Focus

Our investment approach seeks to balance growth and loss minimization to create a smoother investment experience and potentially better long-term outcomes for investors.



Part art and part science, we draw on the knowledge and experience of our investment team to research and identify whom we believe to be top fund managers and our proprietary technology to find an optimal mix of funds.

year track record
3 offices
Sheridan, WY (headquarters), Denver, CO and Atlanta, GA
employees serving the entire U.S.
$5.7 billion
assets under advisement
*As of 12/31/2023

Welcome to Sheridan, Wyoming

Our headquarters town might not be the place you’d expect to find an asset management firm, but we think it’s just the right place to focus on doing great work. The landscape is inspiring, the people are honest and hard-working, and we are free from the distractions and side-stories of the big financial centers, able to apply our knowledge of global economies and trends while living among people who share our values of common sense, hard work, and keeping your word.

Contact Us

Meet Rob Miller

Meet Rob Miller
CEO of Frontier Asset Management

Rob has been with Frontier since its founding in 2000. His vision has never wavered, and he’s built a team of the best and brightest who share his values.

See Rob’s Bio

Meet Our Team

See what makes Frontier special

Watch the video above to learn more about our history and values.

Share the Frontier story with your clients or peers.

Download Our Brochure


Rise above the rest

Get to know how Frontier can be a great fit for advisors who want to rise above and stand out from the crowd of other advisors.


Strategy Management Process. Each Frontier strategy consists of carefully selected investment products that are combined in an effort to achieve the Performance Objectives of the strategy. Strategies are managed using a four-step process. First, we establish a long-term asset allocation mix that we call the “Target Long-Term Allocation”. Periodically we adjust the Target Long-Term Allocation based on our changing expectations about the future risk and return characteristics of various asset classes to create the “Target Current Allocation”. Next, we develop an “approved list” of mutual funds that we believe can add value over time. Finally, we test thousands of combinations of mutual funds from our approved list to find the combination that we believe is most likely to perform better than the Target Current Allocation. Over time the investment products in the strategy will change.

Exclusive reliance on the above is not advised. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. References to future returns are not promises or even estimates of actual returns a client portfolio may achieve. Assumptions, opinions and estimates are provided for illustrative purposes only. They should not be relied upon as recommendations to buy or sell any securities, commodities, treasuries or financial instruments of any kind.  This material has been prepared for information purposes only and is not intended to provide, and should not be relied on for, accounting, legal, investment or tax advice.

Frontier ’s asset allocation models incorporate expectations for future long-term returns and downside risk. The estimates, including expected returns and downside risk, are calculated monthly by Frontier and will change from month to month depending upon factors, including market movements, over which Frontier has no control. They are only one factor among many considered in Frontier’s investment process. They hypothetical in nature and are not intended as guarantees of future returns and should not be relied upon in making investment decisions. All information provided within refers to our model strategies and does not reflect the trading any actual individual account. The estimates and expectations do not consider the impact of advisory fees or transaction costs. Please see Frontier’s ADV Brochure for details on fees.

The “Downside Risk Target” is the lowest return Frontier would expect to encounter over the next 12-months if all the monthly returns fell within 1.645 deviations (95% statistically confident range) of the expected real return. Real return represents the annual percentage return realized on an investment, which is adjusted for changes in prices due to inflation or other external factors.

The “Downside Success Rate vs Downside Risk Target” is the percent of time from the inception of the strategy that the rolling 1-year returns were above our downside risk target. The objective is to be above 95% of the time. It is calculated by taking the composite return, before fees, and determining whether it was above or below that 1-year downside risk target, then taking the average.

Frontier Asset Management is a registered investment adviser with the U.S. Securities and Exchange Commission; however, such registration does not imply a certain level of skill or training and no inference to the contrary should be made.  Additional information about Frontier and its investment adviser representatives is available on the SEC’s website at www.adviserinfo.sec.gov.

Frontier provides model strategies to various investment advisory firms and does not manage those models on a discretionary basis. The performance and holdings of model strategies may vary from the strategies managed by Frontier.

Frontier’s ADV Brochure and Form CRS are available directly on our website www.frontierasset.com or by request, at no cost by contacting us at 307.673.5675 or info@frontierasset.com. They include important disclosures and should be read carefully.